Many brands and media buyers think TV is beyond their reach, so they turn to digital channels to build out their performance programs. But the truth is that the data-informed strategies they’re using on digital are now possible with TV. Not only that, but TV has a strong halo effect, improving the performance of digital channels and enhancing their growth strategies.
Together with data partners, we’ve measured the impact TV has on other advertising channels. Our guide—“TV’s Halo Effect: Amplifying Advertising’s Digital and Business Impact”—aggregates the findings of a series of reports into actionable takeaways you can use to maximize your campaign performance.