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The latest edition of The TV Viewership Report (TVR) aggregates and analyzes viewing data based on 15 billion viewing hours at 17 million Comcast households across 65 markets.1 And the data makes two things abundantly clear: viewing of live events and content is growing, and a significant percentage of streaming content is consumed via TV.
If you're committed to making your advertising decisions based on some of the richest viewership data available, you should definitely include this report in your toolkit.
The TV Viewership Report: 1H 2021
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